What is Advertising propaganda? Propagandists have specified goals, to achieve that goal they present their facts, opinion, and…
In the maturity stage, marketers often focus on niche markets, using promotional strategies, messaging, and tactics designed to…
1. Tesla. Of the many companies using data analytics, few capture the imagination more than Tesla. The brainchild…
According to global strategist and author Prof Pankaj Ghemawat , the major threats to sustainability are imitation, substitution,…
The HeatGear is 100% polyester and the original innovation that the founder of Under Armour came up with.…
Traditional PR tends to focus on channels such as the general press, niche printed publications, TV and radio.…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
What is a customer activation strategy? A customer activation strategy is a set of steps and actions to…
The traditional business plan is typically made of around eight sections: an executive summary, company summary, products and…
To date, the most famous United States monopolies, known largely for their historical significance, are Andrew Carnegie’s Steel…