Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
Market research surveys Personal interviews Focus groups Consumer observations Field trials Social media engagement Competitive analysis What types…
‘Services’, ‘solutions’, ‘development’, ‘management’, ‘maintenance’, ‘procurement’ are some examples of Common b2b keyword modifiers that B2B marketers include…
Viral marketing is a form of marketing that occurs when buzz marketing generates word- of-mouth communication among consumers,…
Measurable: Market segments are usually measured in terms of sales value or volume (i.e. the number of customers…
B2b companies prioritize workflows; B2C companies prioritize customers. B2B companies focus on making the buying process scalable; B2C…
Consumer segmentation is the practice of dividing a customer base into groups of individuals that are similar in…
Meaning is more than a definition in a dictionary; it is also found in a context. Meaning and…
Defining marketing Marketing is about planning and executing the development, pricing, distribution and promotion of products and services…
As we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing…