Facebook dynamic ads do work, but watch your step Mind you, they have proven performance, especially in terms…
Examples include luxury cars, expensive cameras, and high fashion clothing. Unsought Products are those that consumers do not…
B2b ecommerce involves transactions between a manufacturer and wholesaler, or a wholesaler and a retailer, through an online…
The Ikea effect, named after everyone’s favorite Swedish furniture giant, describes how people tend to value an object…
People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the…
Examples of insights Whether customers buy. Whether customers leave for a competitor. Where customers come from. Your reach…
Target marketing involves three major steps: hi market segmentation, targeting and positioning ( Figure 1. What is Gucci’s…
Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green…
What is a seed launch? A seed launch is a marketing strategy used to test how a product…
5 good customer service examples to provide great service 3 ways to improve customer service What are the…