Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific…
The most common types of customer segmentation are: Demographic Segmentation – based on gender, age, occupation, marital status,…
Psychographic segmentation is a tool marketers use to group members of their target audience into different segments based…
eBay – A Platform to Buy and Sell Anything It facilitates both B2C (business to consumer) and C2C…
Examples include reverse online auctions and airline ticket websites such as Priceline and Expedia. Consumer-to-consumer (C2C) model. Consumers…
Paid social media advertising is a great way to boost your brand awareness, especially for SMEs. If your…
Step 1: Create top-level keyword groups Step 2: Create smaller, more specific subgroups of keywords Step 3: Optimize…
Dynamic content is content that displays in a content area according to the rules that you define based…
Strengths describe what a business good at, which separates it from competitors. Weaknesses are barriers that stop a…
D2C (direct-to-consumer) marketing has been around for decades. It’s a marketing strategy that involves manufacturing and selling products…