Astroturfing is essentially “fake grassroots” movements. It is organized activity made to stimulate grassroot support for a movement,…
Step 1: Develop a Problem Statement Step 2: Select the Brainstorm Team Step 3: Organize the Brainstorming Session…
Business-to-consumer (B2C) is a type of business transaction where a company sells products or services directly to consumers…
Starbucks markets to both males and females, in a wide age group of 22 to 60 years, with…
Undifferentiated marketing is very common across TV ads, radio ads, print news ads, car ads, and billboards. At…
Direct Mail Email Marketing Direct Response Advertising Telemarketing Leaflet Marketing Social Media Marketing SMS Marketing Direct selling What…
Examples of green marketing include advertising the reduced emissions associated with a product’s manufacturing process, or the use…
Objectives are essentially aims broken down into specific targets, to facilitate event delivery and evaluation. Events can deliver…
Examples of the promotion of sales are short lived lower prices, coupons with a few cents off, and…