Brand elements can be trademarked to identify and distinguish the brand. Many brand elements are used by strong…
Your brand positioning strategy (or repositioning strategy) defines who you’re for, why you’re different, who and what you’re…
Use a Facebook Page to broadcast updates and alerts Use a Facebook Group to stream live lectures and…
Know where to communicate—and about what Build your collaboration skills Talk face-to-face when you can Watch your body…
Market share is the percent of total sales in an industry generated by a particular company. Market share…
The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa.…
Social mediaFacebook is the standard for B2c marketing, notes Ben Green, director of operations at Oktopostallows community engagement…
Shopify Plus is a fully hosted enterprise eCommerce platform designed for high growth merchants and brands. Shopify has…
You can evaluate the market potential of a segment by looking at the number of potential customers in…
Basics. Outdoor marketing refers to advertising campaigns that employ outdoor media such as billboards, transit vehicles and other…