According to global strategist and author Prof Pankaj Ghemawat , the major threats to sustainability are imitation, substitution,…
The HeatGear is 100% polyester and the original innovation that the founder of Under Armour came up with.…
Traditional PR tends to focus on channels such as the general press, niche printed publications, TV and radio.…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
What is a customer activation strategy? A customer activation strategy is a set of steps and actions to…
The traditional business plan is typically made of around eight sections: an executive summary, company summary, products and…
To date, the most famous United States monopolies, known largely for their historical significance, are Andrew Carnegie’s Steel…
(Beliefs are somewhat different from lifestyle and behavior, which are somewhat distinct from activities. What is ideal customer…
Growth. During the growth stage, consumers have accepted the product in the market and customers are beginning to…
Coca-Cola’s market segmentation focuses on four various elements, namely geographic, demographic, psychographic, and behavioral. Coca-Cola might have originated…