FMCG can be either B2B or B2C. If an FMCG sells its products to other businesses, such as…
A product launch manager coordinates all efforts across the company related to releasing new products to the market.…
An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications…
The events that fire a trigger include the following: DML statements that modify data in a table (…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
Penetration pricing is a pricing strategy that is used to quickly gain market share by setting an initially…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Examples of intermediary-oriented marketplaces, also known as “horizontal marketplaces,” include B2b ecommerce sites like Amazon business, Alibaba, AliExpress,…
In the UK, the beauty industry employs over a million people and is worth £17 billion. Women aged…
Undifferentiated Strategy. An undifferentiated targeting strategy is used when a company decides to communicate the benefits of its…