Research strategy provides the overall direction of the research including the process by which the research is conducted.…
Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status,…
The product development process encompasses all steps needed to take a product from concept to market availability. This…
Thus a fast food restaurant like McDonald’s runs on a pull system, while a catering service operates a…
Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts,…
The concept of behavior in psychology The psychology dictionary states that the term behavior means ”the activity of…
Micromarketing is an approach to advertising that tends to target a specific group of people in a niche…
Meeting Your Target Audience’s Needs The best way to continue to meet those needs is to simply ask…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs…