Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and…
Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar…
Examples: Radio Listeners, Television viewers, magazine readers and website viewing. Without audiences there would be no media! The…
An unsought product is a product of which consumers are unaware or are not that interested in actively…
Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of…
Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and…
phrase. The pros and cons of something are its advantages and disadvantages, which you consider carefully so that…
In product marketing, the in-house team or a digital marketing agency will promote and sell a specific product.…
3 Examples of Monopolistic Competition 1. Grocery stores: Grocery stores exist within a monopolistic market as there are…