There are four levels of scope: product, hit, session, and user: Product – value is applied to the…
Direct selling is more personalized and engaging than other types of marketing. Salespeople personally interact with customers face-to-face,…
There are currently four Smart Bidding strategies: Enhanced cpc. Target CPA. Target ROAS. Which bid strategy is best…
Types of Distribution Channels – 3 Main Types: Direct, Indirect and Hybrid Channels. Channels can be long or…
Behavioral Segmentation Psychographic Segmentation Demographic Segmentation Geographic Segmentation Firmographic Segmentation What is multilevel segmentation MULTILEVEL SEGMENTATION. A market…
Facebook dynamic ads do work, but watch your step Mind you, they have proven performance, especially in terms…
Examples include luxury cars, expensive cameras, and high fashion clothing. Unsought Products are those that consumers do not…
B2b ecommerce involves transactions between a manufacturer and wholesaler, or a wholesaler and a retailer, through an online…
The Ikea effect, named after everyone’s favorite Swedish furniture giant, describes how people tend to value an object…
People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the…