B2B selling, when carried out using the same strategies as B2c selling, is often easier and comes with…
Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning).…
Initially 4, these elements were product, price, place and promotion, which were later expanded by including people, packaging…
Zero Level One Level Multi Level – 2 Level or 3 Level What is 2 level distribution channel…
Flyer in the right places, to the right people Offer an incentive to visit Reward customers with loyalty…
Fully Update Your Social Media Accounts Make Posting Easy with Social Media Apps Regularly Share Content Import Your…
What is an inbound lead? An inbound lead is any B2B prospect who’s been attracted to your content…
Examples include newspaper and magazine articles, TVs and radio presentations, charitable contributions, speeches, issue advertising, seminars. Word of…
Apple: Shot on iPhone Dove: Project #ShowUs MoonPie: Super Bowl Commercial Friskies and BuzzFeed: Dear Kitten Casper: Sleep…
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of…