Examples of online advertising include banner ads, search engine results pages, social networking ads, email spam, online classified…
Oligopoly markets are markets dominated by a small number of suppliers. They can be found in all countries…
However, Uber’s main strategy is not cost leadership because it uses a surge pricing model where prices surge…
Product: What you sell Price: How much do you charge and how does that impact how your customers…
A product mix is the total number of product lines and individual products or services offered by a…
Consumers create their own value and demand for goods and services. Examples include reverse online auctions and airline…
Advertising is a part of the promotion. Therefore, it can be said that advertising is also an act…
Examples of suggestive selling include extended warranties offered by sellers of household appliances or electronics. The upsold items…
Despite all the internal strengths, there are particular weaknesses that curtail Vodafone’s growth. Drop in brand valuation, high…
The opportunity identification stage can be divided into five main steps namely getting the idea/scanning the environment, identifying…