Substitutes can create intense competition during normal economic times, and reduce potential profit increases during positive economic times.…
Identifying audience website demographics helps you understand expectations, cultural and social context, which impact consumer behavior and in…
Here are 14 types of marketing campaigns: Brand awareness campaign. Rebranding campaign. Search engine marketing campaign. Why do…
The three big reasons for PureGym’s success according to Peter are price (£15-£20 a month), lack of contract…
Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and…
Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar…
B2b outbound marketing is defined as the utilization of more traditional marketing methods in studying and managing the…
Examples: Radio Listeners, Television viewers, magazine readers and website viewing. Without audiences there would be no media! The…
An unsought product is a product of which consumers are unaware or are not that interested in actively…
Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of…