Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that…
Service environments, also called servicescapes, relate to the style and appearance of the physical surroundings and other experiential…
Tell us about your previous work history? Why do you want to be a team member? How would…
Heinz Ketchup – No one develops Ketchup like Heinz Campaign Anheuser-Busch: Whassup (1999) Campaign Absolut Vodka – The…
Lifestyle Interests Personality Values Attitudes, beliefs, opinions Social status What are the 4 types of segmentation with examples…
Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership,…
McDonald’s organizational structure is also tall (hierarchical) which means that there are many leaders and layers of management.…
Align your content to your audience Invest in keyword research and search engine optimization (SEO) strategies Proofread! How…
Business owners should find a niche with underserved or unmet needs in their industry. A niche strategy includes…
The brand is also popular across age demographics. While younger consumers in general are less likely to drink…