Rolex focuses on a single market segment—those who want a luxury watch—and is thus a prime example of…
Independent Events and Solutions is one of many groups across the country working to provide services to our…
The word “exclusive” implies that the distribution is carefully defined and implemented by the producer through only one…
Marketing channels perform the following generic functions: collecting market information, stimulating demand, carrying inventory, physically distributing products, supporting…
Digital marketing for luxury brands is called to capitalize on the relationship with the consumer, preserving and enhancing…
Today’s luxury brand target audience is 25 to 44 years old. They comprise 64 percent of this overall…
A luxury brand marketing strategy aims to create the highest brand value and pricing power by leveraging multiple…