Up until 2017, Accenture’s articulated strategy was ‘Rotation to the New,’ with a focus on moving clients to…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Executive summary. We define customer strategy as the articulation of the distinctive value and experience your company will…
What motivates you to sell? Sell me this mug How do you plan to build rapport with prospects?…
A mid-career Email Marketing Specialist with 4-9 years of experience earns an average salary of ₹17.6 Lakhs per…
What is AI Strategy? As your organization grows, it will produce more and more data. Just as having…
To become a brand manager, candidates can pursue courses such as Bba marketing, MBA Advertisement, PG Diploma in…
In a company large enough to have more than one brand or product line, marketing managers are usually…
Having been both a PMM (product marketing manager) and a PM (product manager), I can tell you that…
Can You Double Major and Have a Minor? While double majoring, students can have a minor. In fact,…