Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every…
Most likely, you didn’t know that Amazon has a social media platform called Spark. And you’d be in…
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google…
The way it works is simple: Search for words and phrases related to your business in the keyword…
Target Specific Audiences Simplify Ad Messaging and A/B Test Use Multiple Methods to Build Custom Audiences Use Smart…
When customers do “comparison shopping” they click among several ads. As browsers cache search results, Google won’t record…
Did you know that a Google ads account can contain as many as 10,000 campaigns (including active and…