Target marketing Following are 5 criteria that indicate whether you have selected a viable target market: size, expected…
The 5 P’s of marketing – Product, Price, Promotion, Place, and People – are a framework that helps…
Assess your company’s export readiness Build an export plan Research and select your target market Create an export…
There are three major categories of consumer decisions – nominal, limited, and extended – all with different levels…
In a self-audit, the audit is performed by employees of the company chosen by management. The marketing team…
Orientation is a cognitive disposition of an individual which determines whether the focus on factors that are within…
International marketing may give boost to a brand’s reputation. Brand that sold internationally is perceived to be better…
Environment and market analysis Analysis of the competition Distribution channels Demand analysis What is the first step in…
Complex Buying Behavior Dissonance Reducing Buying Behavior Habitual Buying Behavior Variety Seeking Buying Behavior What are the 4…
The internal marketing environment refers to INSIDE the organization itself, in order to help design an appropriate marketing…