Conduct thorough market research Check out international markets Study your consumers Check out your competitors Leverage social evolutions…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Product related factors Company Characteristics Competitive factors Market factors Environmental factors What are the elements of place mix?…
Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers…
What is an integration strategy? Integration strategies are processes that businesses can use to enhance their competitiveness, efficiency…
When a consumer is buying products having complex features then they spends time in getting themselves familiarized with…
There are three types of business buying situations that need to be considered. They are straight rebuy, modified…
Make “Sticky” Information Accessible Make the Mission and Vision Clear Strengthen Connections Create Open Dialogue Encourage Information Sharing…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Are you equipped with knowledge or risk running your business into the ground? Learn the importance of focusing…