Societal Influence Personal Influence Frequency of Spending Staying Ahead About the Author What are the 4 factors that…
Patent Licensing Trademark Licensing Copyright Licensing Trade Secret Licensing Exclusive Non-exclusive Sole Perpetual What are the 4 factors…
Bottom Line. There are three different buyer types – spendthrifts, average spenders, and frugalists. What are the 5…
Your company’s competitors Competitor product summaries Competitor strengths and weaknesses The strategies used by each competitor to achieve…
Demand Function. A demand function is defined by p=f(x), p = f ( x ) , where p…
Problem/need recognition This is often identified as the first and most important step in the customer’s decision process.…
Internal, or organic, growth strategies rely on the company’s own resources by reinvesting some of the profits. Internal…
Demand forecasting is the process of using predictive analysis of historical data to estimate and predict customers’ future…
Buyer perception is what the buyer thinks , how he obtains and interprets information so obtained about the…
Industry analysis looks at your industry: trends, growth and the main competitors. Market analysis focuses on your potential…