According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Are you equipped with knowledge or risk running your business into the ground? Learn the importance of focusing…
Determine your purpose Research the state of the industry Identify your target customer Understand your competition Gather additional…
With a global audience approaching 4.1 billion people, the wide reach of social media goes hand in hand…
It was found that the 4 important variables that influence consumers’ behavior (motivation & expectation) are culture, socio-economic…
Conducting market research Assemble a team Create your marketing plan Localize your brand message Tweak and improve How…
Although there are various approaches to complete an analysis of the macro environment forces affecting your business, I…
According to Webster & Wind (1972a), industrial buying behavior can be defined as “the decision-making process by which…
The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or…
Extension strategies include rebranding, price discounting and seeking new markets. Rebranding is the creation of a new look…