Problem/need recognition This is often identified as the first and most important step in the customer’s decision process.…
Internal, or organic, growth strategies rely on the company’s own resources by reinvesting some of the profits. Internal…
Demand forecasting is the process of using predictive analysis of historical data to estimate and predict customers’ future…
Buyer perception is what the buyer thinks , how he obtains and interprets information so obtained about the…
Industry analysis looks at your industry: trends, growth and the main competitors. Market analysis focuses on your potential…
The top-down approach is the most common by far. In it, the CEO, possibly with the assistance of…
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage…
Identification of Objective Nature of Product and Market Determinants of Demand Analysis of Factors Choice of Method Testing…
Exporting Piggybacking Countertrade Licensing Joint ventures Company ownership Franchising Outsourcing What are the principles of international marketing? The…
External factors such as market economy, culture, social values, vogue, and corporate policies for consumers broadly influence the…