A retailer is one of the most popular and effective distribution channels. Retailers include supermarkets, department stores, specialty…
Chanel’s brand strategy revolves around the highest quality, luxury, French origin and heritage dating back to 1909 –…
Another critical trend in the fashion and apparel industry is that today’s consumers want to buy from brands…
The Uniqlo brand strategy. Uniqlo’s brand message encapsulates a clear vision: “Uniqlo is a modern Japanese company that…
A brand consultant is an expert who helps companies define, sharpen, and grow their reputation over time –…
ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers…
No, brand ambassadors typically do not have to pay. They are usually given their needed supply by the…
Fashion is a very competitive field, especially for someone who is just starting out. This is why, if…
She said “Dior, why would Dior want to do business with you? They’re about class and style, and…
Therefore, Gucci’s target market has primarily included celebrities, the wealthy, fashionistas, and the upper class. the target market…