A product launch serves many purposes for an organization— giving customers the chance to buy the new product…
Many people question the difference between a CPG and a FMCG, but that difference is a trivial one.…
Based on Consumer reach points, Coca Cola was ranked as the leading fast moving consumer goods (FMCG) brand…
One of the reasons for the falling sales is the price-led growth FMCG companies have been opting for…
FMCG market Overview: Fast moving consumer goods (FMCG) also known as consumer packaged goods are products that can…
The food and beverage segment of CPG consists of businesses that produce, regulate, distribute, and manage food and…
Decorous Retail Execution Therefore, retail execution is challenging for (CPG)/(FMCG) companies. These companies, on average, lose more than…
Some of the major strategies adopted by Fmcg companies for making their brands outstanding compared to competitions are…
No, a sales executive is not higher than a sales manager. The roles of sales executive and sales…
Through the medium of advertising people get information regarding new products. As people use these new and latest…