Retail refers to the sale of products to its end users/consumers whereas Consumer packaged goods (CPG) refers to…
Use the founder or inventor’s name (Hewlett-Packard) Describe what you do (Southwest Airlines) Describe an experience or image…
Virgin Atlantic winner. In the competition of British Airways versus Virgin Atlantic, Virgin Atlantic edges out a win.…
Burger king‘s new tagline positions brand to reach more Millennial consumers. Burger King’s new slogan, “Be Your Way,”…
a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement; the…
Decorous Retail Execution Therefore, retail execution is challenging for (CPG)/(FMCG) companies. These companies, on average, lose more than…
Is Walmart a conscious marketer or is it a practitioner of CSR? Yes, It has committed to reducing…
Enter Unilever’s newest personal care brand—Love Beauty and Planet, which launched in the U.S. this week with products…
Use a Stage Name Remember Your Scars & Tattoos Don’t Show Your Face Choose a Niche Use Social…
#1 #2 #3 #4 #5 #6 #7 #8 How do you ship desserts? Cool baked goods before packing…