In terms of customer demographics by age, Danziger’s research indicates that the biggest buyers of candles are under…
Start With a Plan And Fragrance Brief Research Clientele And Target Consumer Base Identify Your Message And Establish…
During the survey period, it was found that 22 percent of American consumers aged between 18 and 24…
At Bath & Body works, our purpose goes beyond selling product. It’s also about fostering a safe, welcoming…
Scent marketing is the use of a strategically chosen fragrance diffused at customer touchpoints. The right fragrance and…