Three hundred new words have been added to the official US Scrabble dictionary, including sriracha, aquafaba, beatdown, zomboid,…
What is RFM (recency, frequency, monetary) analysis? RFM analysis is a marketing technique used to quantitatively rank and…
What is Ad Frequency? Ad Frequency is the average number of times your ad is displayed to a…
It’s called send frequency—or the number of messages a brand sends to a given user within a certain…
What is RFM (recency, frequency, monetary) analysis? RFM analysis is a marketing technique used to quantitatively rank and…
The “Observation” feature allows you to monitor and set custom bids for criteria without restricting your reach. What…
RFM is an effective customer segmentation technique where it will be very helpful for marketers, to make strategic…
High-frequency advertising is precisely what it sounds like: an advertising campaign where the marketer prioritizes frequency and risks…
Unlike operational data which are highly normalized, analytical data are stored in non-normalized structures that are likely to…
Frequency is the number of exposures to the brand message obtained for the target via a media vehicle(s)…