Universal Analytics is a version of Google Analytics that set a new standard for how user data is…
Use filters to limit or modify the data in a view. For example, you can use filters to…
It is always needed when there are multiple domains. The other misconception is that you need cross-domain tracking…
Google cloud provides a suite of intelligent analytics services, most of which are built-into or can be embedded…
If you’re new to tracking your performance, start by clicking All campaigns in the navigation menu on the…
Universal analytics highlights Total users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also…
Firebase is an API that lets developers easily sync and store data in realtime. Developers can use the…
A data layer is a JavaScript object that is used to pass information from your website to your…
Google Analytics is the tracking tool, while Google tag manager is the mediator between your website and the…
The main reason why Google is ending Universal Analytics is that the technical architecture of the GA platform…