The new logo design, consisting of simply the word “Gap” in Helvetica placed next to a blue square,…
However, though they both have friendly prices, the most significant difference is the item’s price—the cost of items…
The Gap originally targeted the younger generation when it opened, with its name referring to the generation gap…
Athelta isn’t trying to be all things to all people. Instead Athleta is squarely focused on women. “It’s…