A demand-side platform (DSP) is a type of software that advertisers use to automate the process of buying…
The Google display network is similar to programmatic advertising in a lot of ways. Both systems are auction-based…
Responsive ads can show as several different formats, including text ads. They adapt seamlessly to fit across millions…
Once signed into your Google ads account, click the Tools icon Google Ads in the top right-hand corner.…
What is GDN? Google display network (GDN) is a group of more than 2 million websites, videos, and…
Create a remarketing list for cart abandoners and target them specifically! Reporting. Google retargeting reports let you know…
Is it possible? Absolutely. Wi-Fi ownersthat could be your mom at home, or your boss at workhave easy…
The Dynamic audio format provides personalized ad placement in real-time based on listener data; Sequential Audio lets advertisers…
Audience targeting You can also partner with a data provider through DV360 to build your own audience that…
Google actually has their own full-featured DSP known as “Display and Video 360,” which provides much more robust…