It is common in demography to split the population into three broad age groups: children and young adolescents…
Target audiences are formed from different groups, for example: adults, teens, children, mid-teens, preschoolers, men, or women. To…
For Nike, their target market includes athletes and mostly young adults. Nike improved their products over the years…
Your target audience might be a board market, or a niche one. For example, if you sell shoes…
A market demographic describes a very specific group of people that is targeted for a particular product through…
The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa.…
In the U.S., the coffee market has been segmented into two major categories: mass-market and specialty coffees. Mass-Market:…
Example of demographic segmentation based on age: Companies that sell soft drinks, like Coca-cola, often target young adults…
Segmentation refers to the process of creating small segments within a broad market to select the right target…
Advanced segmentation is a marketing tool that involves splitting your audience into groups based on shared characteristics. Examples…