Location-based services can use a smartphone’s GPS technology to track a person’s location if the user has allowed…
Factor Rating Method for Location Planning Identify the important location factors. Rate each factor according to its relative…
A brilliant team of developers and product visionaries may be able to make it happen, but many companies…
Location plays a huge role in attracting and retaining the best employees, many of whom keep a close…
The biggest advantage of geofencing marketing is that your message becomes increasingly more relevant to those around. By…
A geofence is a virtual fence created within a certain location. This could be a store, a mall…