In differentiated marketing, businesses have two or more well-defined target markets they appeal to. In concentrated marketing, businesses…
Without a doubt, Burger King offers tasty burgers, too. On the contrary, McDonalds offers much healthier options on…
A target audience is a group of people who are most likely to purchase your product or service.…
1) Identifiable 2) Substantial 3) Accessible 4) Stable 5) Differentiable 6) Actionable What promotion strategy does Apple use…
This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural,…
Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Nike makes its customers feel like heroes. Coke instils a sense of happiness and belonging. Apple, to use…
In addition to continuing to drive sustainable sourcing and an end to deforestation, Unilever is setting out to…
H&M targets woman in the lower middle class and working class, The target market for H&M is for…