A sophisticated segmentation. First, Facebook’s approach is what we call hybrid segmentation. It uses multiple data sources drawn…
You should work out a strategy to re-energise your content and engage with your followers/fans again. – For…
In differentiated marketing, businesses have two or more well-defined target markets they appeal to. In concentrated marketing, businesses…
Without a doubt, Burger King offers tasty burgers, too. On the contrary, McDonalds offers much healthier options on…
A target audience is a group of people who are most likely to purchase your product or service.…
1) Identifiable 2) Substantial 3) Accessible 4) Stable 5) Differentiable 6) Actionable What promotion strategy does Apple use…
This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural,…
Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Nike makes its customers feel like heroes. Coke instils a sense of happiness and belonging. Apple, to use…