Make key accounts their own segment Decide on your segmentation type Gather quantitative and qualitative data Gather market…
BK has used several social media channels for marketing of its brand. From Facebook to Twitter and Insta…
Why have a target market? For your business to thrive you need to know who your customer is.…
The three key supermarket shopper segments identified are time-pressed convenience seekers, sophisticates, and middle Americans. In order to…
The goal of market segmentation is to help businesses understand distinct groups of consumers that make up their…
Hyperlocal marketing involves targeting prospects in a specific geographic location. The idea behind this strategy is to optimize…
Audience segmentation divides your campaign’s audience into different groups of users. These groups are called segments. You can…
It is a process by which the customers are divided into identifiable groups based on their product or…
Your geographic location refers to your specific location on earth, defined by your current latitude and longitude. What…
Segmentation is the process of dividing a company’s target market into groups of potential customers with similar needs…