The razor-razorblade pricing strategy was popularized by the Disposable safety razor inventor gillette, which sold razors at cost…
Gillette is worth $19.2 billion. Its products are used by 750 million men from around the world, according…
Some of the key weaknesses of Gillette are: High priced products: The company was following a strategy and…
We noticed that the majority of people interested in Gillette were between 18-34 years old. Most are also…