Optimize for direct response: Direct response on Facebook equals retargeting past site and (if applicable) app visitors with…
Your brand strategy is where you want your business to go. It’s the overall vision you have for…
In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is…
Image ads are the best ad format for building brand awareness. They have the visual aspect that search-based…
Marketing campaign management is a wide-ranging effort, involving several stages including: planning, executing, tracking, and analyzing/optimizing a campaign.…
Define Your Goals Identify Your Target Audience Assess Your Budget Know What You’re Creating Choose a Channel Strategy…
Marketing campaigns are sets of strategic activities that promote a business’s goal or objective. A marketing campaign could…
A product launch is a coordinated effort to bring a new solution to the market. The goal? To…
A 360 marketing campaign is about a cohesive message. To put it simply, a 360 marketing plan is…
Networking. The most important part of a business is networking. Word of mouth is by far the most…