Summarize the goals of your campaign: company messages, product audience, goals for the launch, and how you’ll measure…
A product strategy outlines a company’s strategic vision for its product offerings by stating where the products are…
These seven steps present the typical sales scenario as composed of the following: (1) prospecting, (2) preapproach, (3)…
A content strategist plans, writes and edits content; ensures it is clear, compelling and properly distributed across web,…
Make a good first impression on the cover page Detail the findings of your discovery session with the…
Set your marketing goals Conduct a marketing audit Conduct market research Analyze the research Identify a target audience…
Why create a plan? Step One – Pick Your Theme for the Year (Word/Idea for the year) Step…
Step 1: Assemble the best team for the job Step 2: Assess your current internal marketing (even if…
A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their…
The goals a product is expected to achieve in a market. A product’s strategy supports and complements the…