The 7 elements of a successful content marketing strategy: Brand identity guidelines. Target audience profiles and journey. Documented…
A content director is responsible for executing and overseeing content strategy. They need creative vision, collaboration skills, the…
Campaign Members In a nutshell, there is no direct relationship between a Lead/Contact (etc.) and a Salesforce campaign…
Prospect the right contact Use a catchy email subject line Add personalization Demonstrate value Don’t forget the call…
Native ads match the look and feel of your site or app and provide a better user experience…
The launch plan tackles something novelsomething fresh. This is the plan for how you will introduce a new…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Content distribution is a critical piece of the content marketing puzzle. It’s is also the key to boosting…
Document your goals and key performance indicators Map the influencer landscape Build an influencer strategy to content promotion…
A market overview is a brief synopsis of a commercial or industrial market. Its aim is to provide…