The three levels are corporate level strategy, business level strategy, and functional strategy. These different levels of strategy…
Reference groups are groups (social groups, work groups, family, or close friends) a consumer identifies with and may…
Cpg digital developed a consumer-centric approach, designed to target the most qualified users across all platforms. They also…
Bancassurance is an efficient distribution channel with higher productivity and lower costs than traditional distribution channel. In modern…
Stage 1: Idea Generation Stage 2: Idea Screening Stage 3: Concept development & Testing Stage 4: Market strategy/Business…
Consumer packaged goods (CPGs) is an industry term for merchandise that customers use up and replace on a…
retailing, the selling of merchandise and certain services to consumers. It ordinarily involves the selling of individual units…
Dynamic pricing helps provide indirect control over the inventory – allows you to provide discounts for overstocked products…
A channel of distribution performs the work of moving goods and services from producers to consumers. It overcomes…
In the cybersecurity sphere, brand exploitation occurs when bad actors exploit a brand’s digital presence in order to…