An unsought product is a product of which consumers are unaware or are not that interested in actively…
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain…
Complete ecommerce solution: Ecommerce store software, Web Store Software. Platform. A feature-rich, customizable marketplace platform with open code…
Private label definition A private label product is one that a retailer gets produced by a third-party but…
International e-commerce refers to the business of selling a product over the internet to buyers who live in…
The three retail distribution strategies are intensive distribution, selective distribution, and exclusive distribution. What is retail distribution strategy…
Products are broadly classified into two categories – consumer products and industrial products. Why is price important Why…
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for…
Channels are a critical element of the business model. They are how a company communicates with and reaches…
The purpose of PDS is to make available essential commodities like food grains, sugar, kerosene, edible oils and…