When budgeting, businesses of all kinds typically focus on three types of capital: working capital, equity capital, and…
Retailers don’t just sell goods; they also sell services. Restaurants, hotels, and bars are all included in retailing.…
B2B and B2C are two acronyms that get thrown around regularly. B2B stands for business-to-business, referring to a…
Marketing is about building awareness of your product and building relationships. This marketing 101 guide explains how to…
They manage the entire production process, from idea to execution, working in partnership with the client, creatives, account…
Dropshipping is best for businesses with a low risk tolerance and limited capital to invest up-front. What is…
Indirect Exporting Direct Exporting How do I make an export plan? Review your export potential Research and prepare…
1. The market for the sale of goods or services to consumers rather than producers or intermediaries. For…
What are the 4Ps? A marketing mix can consist of any combination of factors, but most commonly refers…
Sale to Ultimate customer: Convenient Form (Quantity): Convenient Place and Location: Last Link in Chain of Distribution: Organised…