In the 1980s, the first American “green” brands began to appear and exploded on the American market. During…
The differentiation of the products in Zara is based on increasing the number of available styles and decreasing…
Green marketing is developing and selling environmentally friendly goods or services. It helps improve credibility, enter a new…
Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green…
Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on…