Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Building blocks: Google ad extensions are snippets of extra information that Google will add to your text ad’s…
Cultural segmentation is about understanding customer conduct in the context of social traditions, attitudes and behaviours embedded in…
Micro-segmentation: Micro-segmentation or consumer-based segmentation involves grouping consumers based on common characteristics using psychographic and/or behavioristic segmentation variables…
Customer segmentation is the practice of dividing a company’s customers into groups that reflect similarity among customers in…
Unlike operational data which are highly normalized, analytical data are stored in non-normalized structures that are likely to…
In 2021, the leading restaurant chain in Canada in terms of gross sales was Tim horton‘s at over…
One way companies can figure out who their consumers are and what they want is by leveraging interest-based…
A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase.…