STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
What is outreach strategy? An outreach strategy is a specific set of tactics intended to attract new customers.…
Advanced segmentation is a marketing tool that involves splitting your audience into groups based on shared characteristics. Examples…
Demographic data is usually easier to obtain and implement than psychographic data, but psychographic data is usually far…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
For Display, Search, Video, and Hotel campaigns, audiences are made up of segments, or groups of people with…