Determine how your brand is currently positioning itself Identify your direct competitors Understand how each competitor is positioning…
Consumers demand new, affordable, and fashionable clothes available in high-street stores every week. The fast fashion industry plays…
The audience targeted are both young adult males and females between the. ages of 18-25. 2. Typically people…
Examples of premium pricing Some manufacturers will deliberately set a high price for designer clothes hoping that the…
Kering, the parent company behind luxury brands like Gucci, Saint Laurent, Balenciaga, Alexander McQueen and others, has named…
A niche audience is a more focussed subgroup of the broader market‘s target audience. The niche audience has…
The same year, the company launched its first television commercial, which centered on their motto, “Protect this house.”…
Demographic Targeting Geographic Targeting Placement, Device and Platform Targeting Behavior & Interest Targeting Keyword & Topic Targeting Custom…
Under Gvasalia, the Balenciaga mission statement is clear: luxury clothes to be worn, not mothballed; product that is…
Prada is a very prestigious, well known and renowned brand so their target group of customers is also…