Based on our founder’s initials, the TB Monogram symbolises our continued connection to Thomas Burberry. Born in 1835,…
In 2020, the United States was the market leader in personal luxury goods with a revenue of about…
Chanel competitors include LVMH, Gucci, L’Oréal USA, Harry Winston and Burberry. What strategy does Chanel use Chanel uses…
Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Examples of popular luxury fashion brands…
Marriott – the world’s biggest hotel chain Marriott has a global presence in 110 countries, where there are…
The differentiation of the products in Zara is based on increasing the number of available styles and decreasing…
The luxury fashion house has partnered with Tencent, the developer behind Chinese social media and payment app WeChat,…
Focus on the problem Define customer archetypes Develop an agile mindset Be prepared to listen and learn If…
It stands for “Hennes,” which is Swedish for “Hers.” That’s what the store was originally called when Erling…
The term accessible luxury feels counterintuitive, almost an oxymoron at that. Created as a marketing tactic meant to…