Deeper Insights Into the Premium Pricing Strategy Premium pricing, also referred to as “image pricing” or “prestige pricing,”…
The brand identity prism provides an informative illustration of the intersection between your brand’s identity (how you want…
Accordingly, luxury industry can be defined as an industry where consumer perceived value about products and services plays…
Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered…
LVMH differs from its peers through its decentralized model, which favors entrepreneurial attitudes, speed, and the spirit of…
The Chanel target market includes both genders between the age of 20-80 years. The brand’s targets are usually…
Based on our founder’s initials, the TB Monogram symbolises our continued connection to Thomas Burberry. Born in 1835,…
In 2020, the United States was the market leader in personal luxury goods with a revenue of about…
Chanel competitors include LVMH, Gucci, L’Oréal USA, Harry Winston and Burberry. What strategy does Chanel use Chanel uses…
Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Examples of popular luxury fashion brands…