How does an exclusive brand such as Louis vuitton grow and stay fresh while retaining its cachet? The…
The personality of the brand (we touched upon another version above) but, it is sophisticated, daring, innovative, understated…
Demographic datawhich includes race, ethnicity, religious beliefs, age, occupation, income, social class, and education levelused to be the…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Therefore, Gucci’s target market has primarily included celebrities, the wealthy, fashionistas, and the upper class. the target market…
Step 1: Create a business plan Step 2: Register with the state Step 3: Obtain Medicare and Medicaid…
Target marketing involves three major steps: hi market segmentation, targeting and positioning ( Figure 1. What is Gucci’s…
Deeper Insights Into the Premium Pricing Strategy Premium pricing, also referred to as “image pricing” or “prestige pricing,”…
The brand identity prism provides an informative illustration of the intersection between your brand’s identity (how you want…
Accordingly, luxury industry can be defined as an industry where consumer perceived value about products and services plays…