GoPro, a camera designed to capture life’s most exciting moments, advertised its product and built a fanbase by…
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and…
GoPro advertises their products with their consumers rather than for their consumers. This aspect of GoPro´s marketing sets…
Resonate is a technology company which claims to have pioneered a model for combining big data and psychographic…
Hero is a term used for an attention-grabber video that companies use in order to reach a broader-range…